How to Get More HVAC Leads During the Slow Season

Every HVAC business faces the dreaded "shoulder season." But with the right strategy, you can keep your technicians busy all year long.

1. Promote Maintenance Contracts

The best way to ensure steady income is through maintenance agreements. Offer a discount on tune-ups in the spring and fall.

Build an email list of your past customers. Send them reminders when it's time to change filters or check their systems.

Use Facebook or Google Ads to target homeowners in your area. Focus on specific offers, like "$50 off your first tune-up."

Network with plumbers and electricians. They are often in homes and can refer you when they see an HVAC issue.

Ensure your website makes it easy for customers to book appointments online. A professional site builds confidence and converts visitors into leads.